There are various manner of things that a company can do to market it’s products to as many people as possible. There are various ways of doing this, for example it can be through doing advertisements via billboards, newspaper among others. Some businesses tend to plan to hold publicity meetings so that the business can appear to be good in the eyes of the public.
However, the growth of the internet has made things much easier. A lot of businesses have adopted the use of social media in advertising and making their brands renown by different customer segments and the internet too.
It is important that any company develops a brand presence especially because majority of the people visit the internet and specifically social media platforms. It is thus a great platform to make your products known to the people. If your brand is well known, then a lot more people will get to love it due to the maximum interactions that they will have with it.
There has been a paradigm shift when it comes to how business is now being conducted thanks to social media platforms. There are varying channels that can be used if you want to make your goods or products be popular among the people, one common way is through the use of posting pictures of different products so that people that show interest can just place orders and delivery is made, this is how online shops work.
Use of selling by comments is another common way that is used to increase traffic and conversion into sales of products. Comment selling just as the name suggests, is where people or customers will buy products by commenting on social media platforms. When using this technique, the seller will post a photo or video of goods that they are selling, then if you are a customer interested in it then you can reserve it by just commenting below the product.
This makes the whole process exciting and has an entertainment value to it. Comment selling has some merits that come with it. A large number of people consult their peers for their opinion about a certain product before first purchasing it. This form of marketing is known as customer to customer. When customers influence each other in buying a product, there tends to be a chain reaction and all the others will follow suit too.
Besides, they can tell others to share and add friends to groups and this way your product will get endorsements leading to even higher sales. It is also easy to use, the customers can purchase the products on the platform.